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FMCG industry grows 7.3% in October-December, rural sales up 14.2%: Nielsen
FMCG industry grows 7.3% in October-December, rural sales up 14.2%: Nielsen

The FMCG industry in India has recorded value growth of 7.3 percent in the October-December quarter helped by consumption-led recovery during the festive period and an increase in sales from traditional as well as organized trade, according to data analytics firm Nielsen. 

The metro market witnessed "significant recovery", while rural India, which is performing well after a quick recovery from the pandemic, continued to be "buoyant" and witnessed double-digit growth during the quarter under review.

Large manufacturers also bounced back with consumption-led growth during the quarter, while the small ones clocked double-digit growth amid rising in consumption, said the FMCG Snapshot for Q4 2020 released by NielsenIQ’s Retail Intelligence team.

NielsenIQ is a part of the global measurement and data analytics company Nielsen.

The Fast Moving Consumer Goods (FMCG) industry in India, saw a bounce back with a growth of 7.3 percent in the quarter ending December 2020. 


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